Page Comparison

1. Remove text from images - Text embedded into an image may not be seen by email recipients. Information should be typed out as text in your email client (e.g., Outlook) and separated from images. 
   

   Avoid including important text inside graphics		Instead, separate copy from images
   		You're invited! Come help us celebrate Henry's 5th birthday!  Saturday, March 19, 2016 at 2:00

    

    

2. Text size & typeface - Text should be at least 14pt in size. Select a typeface that is easy to read and not too condensed.
   

   Avoid fonts that may be difficult to read		Instead, choose a typeface that is simple and at least 14pt in size
   		Upcoming Events Choral Concert Thursday, March 3 at 7:00  Percussion Ensemble Concert Tuesday, March 8 at 6:00

   
   
   

3. Text & background colors - Select colors with high contrast to make the text stand out from the background.
   

   Avoid background colors that make the text difficult to read		Instead, select colors with high contrast
   Upcoming Events Choral Concert Thursday, March 3 at 7:00  Percussion Ensemble Concert Tuesday, March 8 at 6:00		Upcoming Events Choral Concert Thursday, March 3 at 7:00  Percussion Ensemble Concert Tuesday, March 8 at 6:00

    

    

4. Meaningful link text - Link words that explains what the link offers and conveys information even when read out of context. Avoid using “click here” or “learn more”. 
   

   Avoid linking "click here" and "learn more"		Instead, link words that are meaningful even when read out of context
   To receive the best possible financial aid offer, submit your FAFSA online as soon as possible after January 1 of each year you will attend SPU. Learn more.		To receive the best possible financial aid offer, submit your FAFSA online as soon as possible after January 1 of each year you will attend SPU. Learn more

    

    

5. Use descriptive subject lines - Subject lines should be meaningful, descriptive, concise and should not repeat the sender name. 
   

   Avoid long, generic subject lines that repeat the sender's name		Instead use descriptive & concise subject lines
   Holiday greetings from your friends at the Seattle Pacific University Music Department		Winter Quarter Concert Schedule

    

    

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