Page Comparison

1.  

   Remove text from images - Text embedded into an image may not be seen by email recipients. Information should be typed out as text in your email client (e.g., Outlook) and separated from images. 
   

   Do not include important text inside graphics		Instead, separate copy from images
   Image Added		Image AddedYou're invited! Come help us celebrate Henry's 5th birthday!  Saturday, March 19, 2016 at 2:00

2. Text size & typeface - Text should be at least 14pt in size. Select a typeface that is easy to read and not too condensed.
   

   Do not choose fonts that may be difficult to read		Instead, choose a typeface that is simple and at least 14pt in size
   Image Added		Upcoming Events Choral Concert Thursday, March 3 at 7:00  Percussion Ensemble Concert Tuesday, March 8 at 6:00

   
   
   

3. Text & background colors - Select colors with high contrast to make the text stand out from the background. 
4. Meaningful link text - Link words that explains what the link offers and conveys information even when read out of context. Avoid using “click here” or “learn more”. 
5. Use descriptive subject lines - Subject lines should be meaningful, descriptive, concise and should not repeat the sender name. 

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