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| General Guidelinesguidelines: - Content should be simple and straightforward
- Layout of the page should also be clean and scannable
- Calls to action and important content should be at the top of the page
- Keep the purpose of the page in mind and eliminate distractions
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| Page titles should: - Be clear and concise
- Accurately reflect the content of the page
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| | Calls to action (CTA): - Should be easy to find and identify
- Text should be short but descriptive
- Generally want one primary CTA on a page
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Image Added | Body copy: - Write simply
- Be succinct
- Keep it relevant
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Image Added | Image callouts: - Use sparingly (no more than two on a page)
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