Page Comparison

General guidelines:

• Content should be simple and straightforward
• Layout of the page should also be clean and scannable
• Calls to action (CTAs) and important content should be at the top of the page
• Keep the purpose of the page in mind and eliminate distractions

Calls to action:

• Should be easy to identify
• Text should be short but descriptive
• Try to have one primary CTA on a page

Body copy:

• Write simply (avoid jargon and acronyms)
• Be succinct
• Keep it relevant

Image callouts:

• Use sparingly (one per page is recommended)
• These callouts draw a lot of attention. Make sure they are separated from CTAs and don't get in the way of important content.

Section headings:

• Use brief but descriptive section headings
• These will keep your content organized and help users to scan the page

Featured content list:

• Use a bulleted list or the "Featured Content" component to stack content

Full page width panel:

• These should go at the bottom of the page
• No more than two on a page