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Glossary
- Pageviews – The total number of pages viewed. Repeated views of a single page by a single user are counted.
- Unique Pageviews – The number of visits during which the specified page was viewed at least once per unique user. This value is usually about 67% of the total page views.
- Average Time on Page – The average amount of time visitors spend on a page. It’s best if this value is one minute or more, depending on the page content.
- Entrances – The number of times visitors entered the SPU site through that specific page.
- Bounce Rates – The percentage of single-page visits (i.e., visits in which the visitor views only one page and then leaves the site). Below 50% is desirable.
- % Exit – The [number of page exits] / [number of pageviews] for the page. It indicates how often users exit the SPU site from that specific page. Below 35% is desirable, depending on the content of the page.
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